Interview: Why influencers and cosmetic studios should cooperate

If something comes to me, here you find the most important information, depending on whether only one or two key points or sentences. Here once again everything in spelling:

Stephan M. Czaja
Owner, among others Social Media One / Influencer Agency

Your full-length interview:

Why should a cosmetic institute rely on influencers in general and on micro- or nano-influencers in particular?

Many initially shy away when they hear terms like Social Media Marketing, Blogger Relations, Micro or Nano influencer. The principle is very simple and everyone knows it!

The more flyers you distribute, the more people know about our cosmetic institute. Who then still supplies a convincing service with the customer, wins new regular customers and thus also humans, who pronounce a recommendation opposite friends or work colleagues.

They also use the same principle of reach and recommendation in social media marketing.

On Instagram and other social networks, there are many people who match your audience. For example, if you usually have 25 to 45 year old women as customers, you can find bloggers on Instagram who reach a larger number of people. For example, 1,000 to 10,000 people and are of the appropriate age. If these 1,000 people (or followers) also come from the immediate vicinity, all the better.

This is exactly why it is worthwhile to rely on smaller influencers, as their reach often still consists of regional relationships, e.g. friends and friends. Large influencers with channels for 100,000 people spread the reach throughout Germany and worldwide. Such influencers are only worthwhile for a national make-up artist agency. You need a local connection to your city or district.

So let’s get back to our micro or nano influencer. For example, you could invite ten different influencers from your area to Instagram for a free make-up session or a consultation. In return, the blogger talks about you and your business in his Instagram Stories or makes a posting.

In the Instagram Stories bloggers take their fans into everyday life. From small videos for breakfast to the trip to the gym and lunch… Here one can talk perfectly about the day, e.g. that one is already looking forward to the visit in the studio. The next day, your influencer makes a video live from the consultation appointment or shows in photos, the before / after result.

The fans will have a look at the stories and postings and will also take notice of the recommendation. If you do such actions several times in a row, you can gain more reach and thus potential customers.

How much budget does the cosmetician have to plan?

As far as nano and micro influencers are concerned and the terms are not exactly defined, cosmeticians do not need to plan a large budget. Time and commitment are important, also in the cover letter and in making contact.

Why do people want to work with this one influencer and what are the advantages of the influencer? Is there a free type consultation? Is there a free makeup? Is there perhaps a second free make-up if the influencer needs it e.g. for an event? Large budgets are not paid in this area, but rather a win-win situation for both sides.

What kind of results can she expect?

As with all marketing measures, the aim is always to test methods. One might find a very good influencer, with great regional reference, through a friend who delivers an excellent result. The other may first have to deal with two or three less effective influencers. At the end of the test action, e.g. with five to ten influencers, you can draw your own conclusions, who worked well, who was uncomplicated, who posted a lot?

What might cooperation with an influencer look like?

Please remember to create an added value as a package, e.g. with the second free make-up, for a date of your choice. So you have a posting or several stories from the first appointment that are positive for you. At a second, private appointment, he gets Influencer a make-up for an event, the second special for the Influencer. All in all you have a great and comprehensive package.

Budget you only need for your time and material. If you still want to pay something, you can calculate the prices with tools like this Instagram price calculator.

As a special goodie you can put a special product on top that you as a private person might not buy, e.g. because it is a little more expensive than the usual, common products. This gives you a great overall package for your first cooperation with which you can convince the first influencers of yourself.

Invite the influencer to your shop and remember that the influencer may report about the visit in a story the day before. After that there is a story in the shop and a story with the results. Ideally a posting, with a satisfied customer!

How do I find the right influencer?

My recommendation is to ask friends or acquaintances in your area whether they know influencers from their own city. Request Influencer, with a size of 5,000 to 50,000 fans.

Also: Use Hashtags for your search, use the #Düsseldorf for smaller cities, scroll through the results and click on the profiles of people you like. If these people have 5,000 fans, they’re ideal.
For larger make-up artist studios M40 software as well as social analytics. Here you can filter influencers directly to cities.

If you like a person very much, 1,000 people may be enough. If these 1,000 people ultimately produce ten who make an appointment with you based on the positive recommendation of the influencer, you have already generated your added value!

Styling agency: suitable make-up and hair for every event

Make-up artists and make-up artists not only refresh, they beautify and accentuate! No matter whether it’s about refreshing make-up at company events or blogger events, or about professional make-up and hairstyling for photo shoots or films. An experienced make-up artist with expertise in many areas and years of practice through countless jobs is always worth its weight in gold. That’s what you’re looking for? Then stay tuned.

The look for corporate events

When the employees meet to celebrate an anniversary, a successful year-end, sometimes even a summer party, then many companies are looking for a professional make-up artist who takes care of the female employees, refreshes the make-up or even prepares the international make-up for the after-show party or the finale in the city centre. Those who feel more comfortable also appear more self-confident! With the small beautification here and there, many visitors, especially by refreshing an expert, feel even more confirmed, aware that they are wonderful. This not only creates a better atmosphere, e.g. at the summer company event, but also lets the visitors go home with a positive feeling afterwards. Anyone who ends a work period motivated in this way will also start the next one with full energy. A make-up artist at events therefore has long time for all positive aftereffects.

Visagist for Blogger Events

Instagram, YouTube, these are the new important media! That’s why more and more companies are organizing blogger events to market their own products. Sometimes it’s a few selected, prominent Instagram and YouTube celebrities and other times you gather a lot of bloggers to introduce a product or to give you the opportunity to meet other bloggers and interact with your own product. Bloggers are interesting for the marketing of beauty products such as creams but also for make-up and of course for many other areas such as fashion, the automotive industry or travel. Their communities usually include people between 15:00 and 40 years of age, but the target group tends to be younger between 15 and 30 years of age. Those who sell their products in this segment can achieve excellent results and above all a large reach through such blogger meetings.

Whether summer or winter, bloggers want to look good. Some have a longer journey, some have to refresh themselves again, many are happy therefore about the possibility and option to be beautified by a professional make-up artist. With mirrors, light and professional equipment we get to work.

For such larger events, at least three or four make-up artists are usually booked. The bigger the event, the bigger the styling team. There can also be 20 people working in parallel on 20 mirrors. Are you planning your next event? If you are thinking about the engagement of styling experts for your event, please contact our agency! Through our close cooperation with many agencies but also productions, we have built up a first-class contact network and know almost all of our make-up artists personally from jobs.

Beauty Exhibit & Conventions

Also at trade fairs, no matter if it is a booth of a beauty manufacturer or the booth of a brand that is also active in the lifestyle segment, the professional make-up artists are part of it. Just like most other events, it is about giving the female visitors the opportunity to refresh themselves a little optically. However, eating is often also about presenting products or new innovations in the field of cosmetics. Lipstick, eye shadow, eyeliner, here everything that is new is shown and the trends from the metropolises of the whole world are presented. Especially when it comes to business customers, such as at trade fairs in the B2B sector, as a customer you have to be able to rely 100% on the booked make-up artists. After all, some large customer orders and, of course, follow-up orders depend on a skilful presentation of new make-up products.

Presentation of brands, products and new make-up products

When it comes to the targeted presentation of new make-up products to a larger audience, you need an experienced make-up artist who, on the one hand, understands how to use the products, who, on the other hand, has a feeling for trends and who can also speak freely and rhetorically convince people. Especially moderations with headset microphone or hand microphone are very difficult, especially in cosmetics, because it often depends on details. The audience therefore needs a good view of the products or models being used. At the same time, the presenter needs the necessary freedom to provide the audience with all the information desired by the customer, so that everyone remembers the most important key facts about the new product.

Moderation and presentation

If you are looking for the perfect make-up artist or stylist to present your new collection or line to an audience, we can help you as a make-up artist and stylist agency in all major cities! New York, Berlin, Hong Kong, Milan. Our network includes many experts around the world, with renowned customers and years of experience. Send us the event dates and we will take care of the rest!

Experience and product knowledge

To a make-up artist one does not only go to a make-up artist to be made up, of course it is also to experience new things or to try out new products which the make-up artist of confidence recommends. In our network you will find, as described, experienced make-up artists, who not only inspire their audience or your guests, but also you as marketing or management, because all contents are perfectly conveyed. Please contact us now and we will find you a top make-up artist or stylist for your next appearance.

Youtube women also show us how inspiring make-up and cosmetics can be!

Cosmetic presentation can be found on YouTube, which spread fun and joy.

Especially younger women on YouTube are today the magnet for questions and answers from millions or even billions of other women. Other YouTube phenomena even make men enthusiastic about make-up and cosmetics products. Some social media stars, like Kylie Jenner, got rich with makeup. Kylie Jenner is even the youngest millionaire in the world, just about to finish! At just 19, she has built a huge make-up empire with the help of her family. Make-up has conquered YouTube and here we have some of the most inspiring people in the world who just enjoy watching it!

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Dream job: become a make-up artist

Many young people have the dream make-up artist after or often during the school. But how do we make up artist? First of all, you should bring a certain interest for the beauty and make-up area and share a love for changes, make-up and colors. A certain basic artistic talent is, of course, an advantage, since the canvas of the make-up artist is the face of every human being.

An instructive education

Training in this area is not a state-recognized training, so you have to finance such training yourself. In every major city there are many different academies offering a wide range of make-up courses. In varied courses, the students learn how to recognize and shape all facial shapes. In addition, there is a color theory in which one learns to mix the right color shades and to apply to each individual type of skin. In addition, you will learn various trends and looks, such as the Cut Crease, Smokey Eyes and Hollywood trends like contouring and strobing. Many make-up artists have already completed training as a make-up artist, hairdresser, beautician or make-up artist and grow with their duties into the job of a make-up artist.

The perfect mirror for on the go

For events or sontane appearances you need not only your know-how but also the perfect cosmetic mirror.

Various workstations

Make-up artists and make-up artists often work on film sets, fashion campaigns or photoshootings. The task of the artists of the faces is to get the best out of their respective faces. In filmsets the faces of the actors are often completely changed, for example in which scars or injuries are painted. However, there are also many make-up artists on the social networks such as Instagram, Facebook or YouTube. There are a lot of talented, young people, who can make and make up from extraordinary, dramatic looks to everyday make-up, everything. Often also these so-called beauty influencers are booked for jobs or as Markenambassadore for cosmetic lines.

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